Halloween is a busy time of year for many businesses, especially for those who work with companies who specialising in festivities or operating in industries that focus on seasonal events; this includes event planning, costume stores and decoration departments.
If, however, you work in an office doing a job that is completely unrelated to this spooky season, you may be wondering how you can get ahead of the competition. Even if your company doesn’t specialise in festivities, there’s no reason why you can’t take a risk and celebrate Halloween with your consumers?
Seasonal marketing, though a broad term, is one of the best ways to capture the attention of your target audience. It helps companies to promote special offers they may have around this time or even start a themed competition to get their consumers engaging.
There are other ways to get your customers interested in your products or services too. Whether you decide to release a frighteningly good discount code or celebrate this holiday with employees and customers alike, it’s time to start putting your plans into action.
So, to help you make this Halloween your best one yet, we have listed just three marketing ideas for the season.
Plan an Event
One of the most obvious ways to get to know your customers better and encourage them to engage is to plan an event. You can use the event to launch a new product or as a taster for a few of your popular services. Use Halloween themed display stands, but put your company logo on it; you could even use specific products for brand promotion.
As for guests, you can invite new or existing customers, or both depending on the size of the venue.
If you are thinking of planning an event, it is important you remember to set aside a budget. More often than not, they don’t come cheap, so it is vital that you ensure you’re ready not only prep-wise, but financially too.
Themed Promotional Material
If an event isn’t within your budget, themed promotional material and resources can also help to spread the word. Depending on your industry, you can use traditional Halloween characters or themed bordering; an easy, cost-effective and seasonal way to spruce up the appearance of your promotional literature and a great way of getting everyone in the Halloween spirit.
If you are planning to distribute themed promotional material, you may want to consider stocking up on cheap ink cartridges from a company that supplies to the UK. This way, you don’t have to worry about some coming out faded or the ink running out halfway through printing. Other supplies you will need to stock up on include paper and stationery, just in case you need to highlight any changes or errors in the first draft batch.
If you notice that your employees are feeling a little demotivated, why not take the time to decorate the office for Halloween? You can get your employees involved with printing off decorations to use around the office and sticking them on doors and windows for a true Halloween feel.
Once you’ve decorated your office, you could invite a few clients in for a catch up. Decorations are great for marketing as they show the ‘fun’ side of your business, without taking away from the professional aspect of your company.
These are just a few marketing ideas for businesses for this spooky season.